1. Advertising Standards Canada (ASC)
   Media Profile in Sources
   Resource Type: Organization
   
2. Advertising the American Dream
   Resource Type: Book
   Published: 1985
   
3. Advertising Topic Index in Sources Directory of Experts
   Spokespersons, Experts, and Resources
   Resource Type: Internet WWW site
   A subject guide to experts and spokespersons on topics related to advertising in the Sources directory for the media.
4. Between the Lines
   How to Detect Bias and Propaganda in the News and Everyday Life
   Resource Type: Book
   Published: 1981
   
5. Brock University
   Media Profile in Sources
   Resource Type: Organization
   
6. The Canadian Public Relations Society, Inc.
   Media Profile in Sources
   Resource Type: Organization
   
7. Centennial College
   Media Profile in Sources
   Resource Type: Organization
   
8. Democracy's Oxygen
   How Corporations Control the News
   Resource Type: Book
   Published: 1997
   Winter shows that far from providing "democracy's oxygen," the news media legitimize a fundamentally undemocratic system. Instead of keeping the public informated, news organizations manufacture public consent for policies which favour the corporate elite.
9. 100 Wörter des Jahrhunderts
   Resource Type: Book
   Published: 1999
   
10. The Encyclopedia of Censorship
    Resource Type: Book
    Published: 1992
    This Encyclopedia concentrates primarily on the United States and the United Kingdom, but it also covers events in Western and Eastern Europe and in parts of the Third World. The Encyclopedia is an accessible and wide-ranging sourcebook on censorship topics.
11. Don Fenton
    Media Profile in Sources
    Resource Type: Organization
    
12. Frequently Asked Questions about Sources
    Resource Type: Article/Report/Letter
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
13. From Politics to Profit
    The Commercialization of Canadian Daily Newspapers, 1890-1920
    Resource Type: Book
    Published: 1997
    Analyzes the transformation of Canadian newspapers that occurred between 1890 and 1920 when daily newspapers slowly changed from political mouthpieces to a marketable industry.
14. Getting your story into the media
    Resource Type: Article/Report/Letter
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
15. A Guide to the Photographic Identification of Individual Whales Based on Natural & Acquired Markings
    Resource Type: Book
    Published: 1990
    
16. Helping you reach the media
    How Sources can help you get more and better media coverage
    Resource Type: Article/Report/Letter
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
17. The Hidden Persuaders
    Resource Type: Book
    
18. A History of News
    From the Drum to the Satellite
    Resource Type: Book
    Published: 1988
    
19. In the Corporate Interest
    The YNN Experience in Canadian Schools
    Resource Type: Book
    Published: 2000
    
20. In The News
    The Practice of Media Relations in Canada
    Resource Type: Book
    Published: 2002
    Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
21. In the News
    The Practice of Media Relations in Canada - 2nd Edition
    Resource Type: Book
    Published: 2008
    An introduction of media relations in Canada, from both a practical and philosophical approach.
    
22. Inventing Reality
    The Politics of News Media
    Resource Type: Book
    Published: 1993
    Parenti sets out to demonstrate how the news media distort important aspects of social and political life and why they do.
23. Journalism: Truth or Dare?
    Resource Type: Book
    Published: 2003
    Ian Hargreaves discusses the history, development, future and ethics of journalism and describes journalists' relationship with the public. He focuses on the increase in journalism's influence and the criticism thrown at journalism today by all sectors of society.
24. The Language of Layout
    Resource Type: Book
    Published: 1978
    
25. Life, Money & Illusion
    Living on Earth as if We Want to Stay
    Resource Type: Book
    Published: 2006
    The failure to reduce green house gas emissions, the success of efforts to curb ozone depletion, causes related to prosperity and social justice are just some the topics covered. By using the example of Kerela, India, Nickerson shows how a society by working together can become car-free, religious and bigotry free, have a high level of health care and literacy and be able to sustain itself on a fraction of the money on which we depend.
26. Made in America
    An Informal History of the English Language in the United States
    Resource Type: Book
    Published: 1994
    
27. Manufacturing Consent
    The Political Economy of the Mass Media
    Resource Type: Book
    Published: 1988
    Contrary to the usual image of the press and cantankerous, obstinate, and ubiquitious in its search for truth, Herman and Chomsky depict how an underlying elite consensus largely structures all facets of the news. They analyze how issues are framed and topics chosen, and the way in which the marketplace and the economics of publishing significantly shape the news.
28. Marin Media Group
    Media Profile in Sources
    Resource Type: Organization
    
29. Media and Minorities
    Representing Diversity in a Multicultral Canada
    Resource Type: Book
    Published: 2001
    An examination of the politics of media minority relations in a multicultural Canada.
30. The Missing News
    Filters and Blind Spots in Canada's Press
    Resource Type: Book
    Published: 2000
    Asks a number of questions, including: How well do the news media filter reality, for what purposes, through what processes and in whose interests? How do newspapers and TV stations choose what news is printed or aired, which letters will be published, or who will be accorded credibility?
31. Oh, What a Blow That Phantom Gave Me!
    Resource Type: Book
    Published: 1973
    How media have taken over our lives.
32. Promotion
    Advertising, Publicity, Personal Selling, Sales Promotion
    Resource Type: Book
    Published: 1977
    
33. Rebel Sell
    Why the Culture Can't be Jammed
    Resource Type: Book
    Published: 2004
    Released in the U.S. under the title Nation of Rebels: Why Counterculture Became Consumer Culture, the book is a critique of the underlying theory of counterculture Heath and Potter note that the capitalist system thrives not on conformity -- as so many 'culture jammers' believe -- but rather on individualism and a quest for distinction.
34. Tricia Ryan, M.B.A., Author, Speaker, Small Business Coach
    Media Profile in Sources
    Resource Type: Organization
    
35. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article/Report/Letter
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
36. Spinwars
    Politics and New Media
    Resource Type: Book
    Published: 1999
    An examination of media manipulation in late 20th Century North American politics.
37. Subliminal Seduction
    Resource Type: Book
    Published: 1974
    
38. A Technique for Producing Ideas
    Resource Type: Book
    Published: 2003
    For advertising copywriters and other writers.
    
39. A Technique for Producing Ideas
    Resource Type: Book
    
40. Understanding Media
    The Extensions of Man
    Resource Type: Book
    Published: 1964
    
41. Unreliable Sources
    A Guide to Detecting Bias in the New Media
    Resource Type: Book
    Published: 1992
    Lee and Solomon argue that American news media censor actual current events. The reason being is that there is pressure from the Government and Corporations. The public must challenge the facts of both electronic and print media.
42. Wilfrid Laurier University
    Media Profile in Sources
    Resource Type: Organization
    
43. Yesterday's News
    Why Canada's Daily Newspapers are Failing Us
    Resource Type: Book
    Published: 1998
    Illuminates the decline of print journalism, suggests reasons for this decline and proposes solutions to reverse this downward trend.

Experts on Advertising in the Sources Directory

1. Advertising Standards Canada (ASC)
2. Brock University
3. The Canadian Public Relations Society, Inc.
4. Marin Media Group
5. Tricia Ryan, M.B.A., Author, Speaker, Small Business Coach
6. Simon Fraser University
7. Wilfrid Laurier University