
How many spokespersons?
Rothstein, Al http://www.sources.com/SSR/Docs/HL0914-HowManySpokespersons.htm
Publisher: Sources, Toronto, Canada Year Published: 1998 Resource Type: Article/Report/Letter
Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed.
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